The pipeline is difficult to trust
There are deals in progress, but it is unclear what is real, what is stuck and what needs attention.
Fractional CRO for B2B and tech-led companies
Build a more predictable revenue engine.
Luka helps B2B companies improve sales execution, CRM, RevOps and reporting, without the commitment of a full-time CRO hire.
57hours: Pre-seed to Series A
2.5× sales revenue in one year
50+ sales and CS hires
REVENUE STRATEGY ✦
SALES LEADERSHIP ✦
GO-TO-MARKET ✦
REVOPS ✦
HUBSPOT ✦
CUSTOMER JOURNEY MAPPING ✦
SALES TEAM HIRING
Why your company needs a Fractional CRO
Revenue is moving, but it still feels harder to manage than it should.
You may have a strong product, a capable team and real momentum. But deals take too long, follow-up is inconsistent, reporting is hard to trust and too much commercial responsibility still sits with the founder. I turn that into a clearer, more reliable revenue system.
Good leads go cold
Interest is coming in, but qualification, ownership and follow-up are not consistent enough.
Your CRM creates more work than clarity
The systems exist, but the team still depends on spreadsheets, manual reminders and workarounds.
The founder remains the safety net
Sales decisions, escalations and follow-ups keep returning to the person running the business.
What we can achieve together
Commercial leadership, plus the technical depth to make it real.
I work across the commercial and technical sides of growth, from sales leadership and revenue strategy to HubSpot, CRM, automation and revenue operations.
57hours · Head of Sales
Pre-seed → Series A
Helped take 57hours through a defining period of growth.
Commercial leadership through the journey from an early-stage business to a Series A company.
Head of Corporate Sales
2.5×
Scaled team revenue in one year.
Built the focus, leadership rhythm and sales discipline required to materially improve corporate sales performance.
HubSpot consultant
⌁
Build a CRM your team wants to use.
Pipeline design, CRM structure, automation, reporting, lead routing and practical revenue operations.
Customer journey workshops
◌
See the journey through your customer’s eyes.
Map the moments that shape customer decisions, then find the friction costing you demand, conversion or retention.
Explore the workshop ↗Team building
+
Hired 50+ people in sales and customer success.
Experience building commercial teams around the roles, skills and habits that support long-term growth.
International leadership
◎
Managed teams across three continents.
Commercial leadership experience across international teams, markets and ways of working.
Ways to work together
Choose the level of leadership your revenue system needs now.
Revenue diagnostic
Revenue System Audit
€450 flat fee
Not ready to commit to a fractional CRO? Start with a detailed diagnostic of your whole pipeline, sales process and revenue operations.
- 90-minute revenue and pipeline review
- Diagnosis of the highest-impact bottlenecks
- Prioritised recommendations and next actions
- Written summary delivered after the session
Defined engagement
Revenue Transformation Sprint
From €3,000 / project
Know exactly what’s broken? Let’s fix it together — a focused, hands-on rebuild of the specific system that’s holding revenue back.
- Revenue audit and execution roadmap
- Pipeline, CRM or sales process redesign
- Go-to-market and reporting structure
- Hands-on implementation with your team
Flagship engagement
Ongoing leadership
Fractional CRO
From €4,500 / month
Ready for ongoing senior leadership? I step in as your part-time CRO — owning pipeline, forecasting and team performance so you don’t have to.
- Revenue strategy and pipeline ownership
- Sales leadership, coaching and accountability
- CRM, forecasting and RevOps operating rhythm
- Founder transition out of daily sales management
Client, partner and product results
What people say about working with me
Luka is not someone I see as a team member to be managed — he’s a partner you can depend on. He’s genuinely dependable in the way that matters most in client work: things get done, deadlines are respected, and I never find myself chasing him for updates. He flags risks before they become problems and handles client conversations with real professionalism.
We’ve worked with Knix for more than three years on our website, SEO and digital consulting. They’ve become much more than an external agency — they’re a trusted digital partner focused on delivering solutions that genuinely improve our long-term growth, not just executing tasks.
Knix played a key role in helping us turn CREO from an idea into a business with a clear path to growth. Luka’s support helped us shape our sales strategy, define our market approach and make smarter decisions around the overall business model. With strong revenue leadership involved from day one, we avoided a lot of early mistakes and built the right foundations for scaling. I’d highly recommend Luka and Knix to any founder looking to bring structure and senior commercial expertise into their business.
Former peer review
Luka works hard, which is not so common amongst the younger generation of managers. He understood early that to work smart, you first have to work hard. I’ve met many people during my career, but I would hire Luka in a blink of an eye in my own company — not because he’s the best sales manager I know, but because he has the potential to become one.
Product case study
Idea → first paid subscription users
Built and scaled ProfitMap into a revenue-generating digital product.
Took ProfitMap from an initial product concept through positioning, product development, go-to-market execution and acquisition of its first paid subscription users.
What I help with
Senior support where better commercial decisions create momentum.
Revenue strategy
Clarify where to play, who to target, what to offer and where the strongest growth opportunities are.
Sales leadership
Improve qualification, pipeline management, team habits and the practical mechanics of closing business.
RevOps & systems
Turn CRM, automation, reporting and team workflows into a simpler, more reliable operating system.
Growth execution
Improve the touchpoints behind growth, from funnels and conversion to analytics and integrations.
Customer journey mapping
Map the moments that shape customer decisions and find the friction costing you demand, conversion or retention.
Explore the workshop ↗Sales and customer success hiring
Build commercial teams around the roles, skills and behaviours that strengthen long-term growth.
Is this right for you?
You have traction, but need a stronger commercial system around it.
You have a strong product and a clear market opportunity, but revenue is not yet consistent.
Your founder or CEO remains too involved in daily selling, follow-up and pipeline management.
Your CRM, reporting, pipeline or lead process needs senior attention before growth becomes harder.
What changes after we work together
A revenue setup your team can understand, trust and use.
A practical commercial plan
Clear priorities, targets and choices, so the team knows what to focus on and why it matters.
A sales process that moves deals forward
Better qualification, clearer next steps and less reliance on memory or manual follow-up.
Better connections between teams
Marketing, sales and operations work from the same view of the customer journey and revenue process.
Reporting that supports decisions
Clear visibility into pipeline health, conversion and the actions most likely to improve results.
Start the conversation
Build a revenue system that no longer depends on guesswork.
Tell me where growth is getting stuck. I’ll help you determine whether an audit, transformation sprint or ongoing fractional CRO engagement is the right next move.
Talk to Luka →
