The pipeline is difficult to trust
There are deals in progress, but it is unclear what is real, what is stuck and what needs attention.
Fractional CRO for B2B and tech-led companies
Build a more predictable revenue engine.
Luka helps B2B companies improve sales execution, CRM, RevOps and reporting, without the commitment of a full-time CRO hire.
57hours: Pre-seed to Series A
2.5× sales revenue in one year
HubSpot and RevOps expertise
REVENUE STRATEGY ✦
SALES LEADERSHIP ✦
GO-TO-MARKET ✦
REVOPS ✦
HUBSPOT ✦
CUSTOMER JOURNEY MAPPING ✦
SALES TEAM HIRING
When this becomes useful
Revenue is moving, but it still feels harder to manage than it should.
You may have a strong product, a capable team and real momentum. But deals take too long, follow-up is inconsistent, reporting is hard to trust and too much commercial responsibility still sits with the founder. Luka helps turn that into a clearer, more reliable way to grow.
Good leads go cold
Interest is coming in, but qualification, ownership and follow-up are not consistent enough.
Your CRM creates more work than clarity
The systems are there, but the team still depends on spreadsheets, manual reminders and workarounds.
The founder remains the safety net
Too many sales decisions, escalations and follow-ups keep coming back to the person running the business.
Track record
Commercial leadership, plus the technical depth to make it real.
Luka works across the commercial and technical sides of growth, from sales leadership and revenue strategy to HubSpot, CRM, automation and revenue operations.
57hours · Head of Sales
Pre-seed → Series A
Helped take 57hours through a defining period of growth.
Commercial leadership through the journey from an early-stage business to a Series A company.
Head of Corporate Sales
2.5×
Scaled team revenue in one year.
Helped create the focus, leadership rhythm and sales discipline needed to materially improve corporate sales performance.
HubSpot consultant
⌁
Build a CRM your team wants to use.
Support across pipeline design, CRM structure, automation, reporting, lead routing and practical revenue operations.
Customer journey workshops
◌
See the journey through your customer’s eyes.
Map the moments that shape customer decisions, then find the friction costing you demand, conversion or retention.
Explore the workshop ↗Team building
+
Hired 50+ people in sales and customer success.
Experience building commercial teams around the roles, skills and habits that support long-term growth.
International leadership
◎
Managed teams across three continents.
Commercial leadership experience across international teams, markets and ways of working.
Engagement options
Bring in the right level of support for the challenge in front of you.
On-demand
Expert consultation
€90 / hour
A focused session for a decision, challenge or opportunity that needs an experienced outside view.
- Revenue and growth advice
- Sales, CRM or RevOps review
- Leadership sounding board
- Clear next steps
Most flexible
Project-based
Revenue sprint
Custom scope
A focused project to diagnose and fix a specific revenue, sales or systems bottleneck.
- Revenue audit and practical roadmap
- Go-to-market planning
- Pipeline or CRM rebuild
- Implementation support
Ongoing leadership
Fractional CRO
Part-time role
Ongoing commercial leadership for companies that need direction, ownership and accountability each week.
- Revenue strategy and leadership
- Weekly commercial rhythm
- Team and partner alignment
- Metrics, accountability and execution
Areas of expertise
Support where better commercial decisions can create real momentum.
Revenue strategy
Clarify where to play, who to target, what to offer and where the best opportunities for growth are.
Sales leadership
Improve qualification, pipeline management, team habits and the practical mechanics of closing business.
RevOps & systems
Bring CRM, automation, reporting and team workflows into a simpler, more reliable operating system.
Growth execution
Improve the touchpoints behind growth, from funnels and conversion to analytics and integrations.
Customer journey mapping
Map the moments that shape customer decisions, then find the friction costing you demand, conversion or retention.
Explore the workshop ↗Sales & customer success hiring
Experience hiring more than 50 people across sales and customer success, with a focus on roles that strengthen growth.
A good fit if
You have traction, but need a stronger commercial system around it.
You have a strong product and a clear market opportunity, but revenue is not yet consistent.
Your founder or CEO is still too involved in the daily details of selling and follow-up.
Your CRM, reporting, pipeline or lead process needs senior attention before growth becomes harder.
What gets better
A revenue setup your team can understand, trust and use.
A practical commercial plan
Clear priorities, targets and choices, so the team knows what to focus on and why it matters.
A sales process that moves deals forward
Better qualification, clearer next steps and less reliance on memory or manual follow-up.
Better connections between teams
Marketing, sales and operations work from the same view of the customer journey and revenue process.
Reporting that helps you decide
Simple, useful visibility into pipeline health, conversion and the actions most likely to improve results.
